A great spot for a great cause.

I recently cut this spot with the folks at Touchpoint Films and director Matt Eastman. Matt’s a director I’ve known of for a long time (and I think we met back in my Cossette days), but never had a chance to work with.  It was a great collaborative experience, and a pleasure to work with him and the team at Touchpoint.

White Ribbon is “the world’s largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships, and a new vision of masculinity” (whiteribbon.ca). I think the message about Football players working to help end violence against women is incredibly well timed. It’s really unfortunate to hear about all of the terrible stories about athletes in abusive relationships right now, and I’m glad to be involved in a project that is trying to bring awareness to it.

White Ribbon – Argos Spot from The Squid Productions on Vimeo.