What a difference!

I’m really happy with how this thing turned out. Recently, I’ve started noticing some issues with the old site – contact button not working (Hi Blair!), blog pages having strange formatting, and just a clunky mobile experience. So I decided to try a brand new design, and it ended up being a lot more work than I thought. But I’m quite happy with the final product.

I think that one question visitors may have is “why does the image have nothing to do with Squids, and instead there is a lot of imagery of things like sunsets?” Fair question. I looked into incorporating Squid/Ocean stuff into the site, but the reality was that it looked pretty lame. It was also confusing, as I didn’t want people to think I specialized in underwater videos or something. It seemed less confusing to just create something that was a bit more abstract. So why sunsets etc? I guess I just liked them. I kept the same image from my old front page, because I like looking at a website and feeling a bit “chill.” When my site is too corporate looking, or too edgy, I just don’t enjoy it very much. I liked these images, and I liked the way it affected the site.

The logo has also changed, and it still has nothing to do with squids. I messed around with a cool looking “squid bait” illustration, but I realized as I was working on it that I actually detested it with my heart and soul. I stumbled on this “font” and I really loved it.

At the end of the day, this isn’t a site that gets much traffic. I get that. It’s never been my goal to get a lot of traffic to the site, it mostly acts as a portfolio site. I like the idea that people can visit my site and see what I’m up to. I think this does the trick. I’ve added a bunch of new work here on the blog, and I’ve got some stuff that I’m really excited about that hasn’t gone to air (or web) yet. I’ll try to bring those in when they’re good to go.

Enjoy!