This was an exciting project to work on.

A very cool series of spots I cut for Web/TV. We did this right before the holidays in 2014 – it was a fast turnaround with lots of footage (all shot in slow motion) and I think everyone knew immediately that these could be really cool. Canadian Tire wanted to prove that their Eliminator Ultra AGM Battery was really durable, so they did some extreme tests to prove it. I thought this one had some great visuals, and was a ton of fun to work on. I worked on these with the fine folks at Touchpoint Films, who have recently added me to their “frequent collaborators” list on their website. You can see my pic at touchpointfilms.com if you click on “who.”

CT – TEASER from The Squid Productions on Vimeo.

CT – FIRE from The Squid Productions on Vimeo.

CT – FREEZE from The Squid Productions on Vimeo.

CT – DROP from The Squid Productions on Vimeo.

CT – SPLITTER from The Squid Productions on Vimeo.