Welcome to the Squid. That smiling goofball in the picture is me, the only employee: Gerrit Van Dyke. I’ve been working as an editor in the industry since 2002, starting off in-house at Cossette for over ten years, and working freelance ever since. In that time, I’ve worked on just about everything in post: from full-up commercials, tv shows, and features, to animatics, motion graphics videos, corporate videos and everything in between. It’s a career I’ve really loved – working with people, solving problems, creating great content. Personally, I find joy in working in all sorts of different projects, no matter the scope.
So why “The Squid?” I get that a lot, and I never really have a great answer. The main reason for this website is to share my portfolio and show off my recent work, and I wanted something simple and easy to share. Getting a URL like “gerritvandyke.com” would probably result in a lot of spelling errors (everyone always spells my name wrong, or called me “Jarret,” so one day when I was compiling names, I kind of liked “Billy The Squid.” That’s one of those names that is a little funny the first time you hear it, and kind of obnoxious after that. It’s also confusing, as my name is not (and never will be) “Billy”. So I shortened it to “The Squid.” I’d love to tell you that it really caught on, but most of my clients are pretty unaware of my company name. But hey, I still like it.
Feel free to poke around the site! I try to update the blog (Recent Work) fairly regularly, because it is evidence that I’m still alive and well. I also try to update my reels fairly regularly too.
Thanks,
Gerrit
